How much of a platform's leads you can see

Interactive · move the sliders

Ask "is the platform working?" before "which ad?"

The share of one platform's leads you can trace at each level, and how many leads stand behind each number. Say the platform brings 1,000 leads a month through 5 campaigns, 20 ad sets and 60 ads.

Visitors who opt out of tracking Nothing follows them from page to page

Form fills on a page the ad didn't send them to They browsed, then used a site-wide form

Clicks whose tags are stripped before the page loads Some apps, redirects and link shorteners drop them

Ad IDs that map to a name in the spend export Truncated or missing IDs can't be mapped

Every submission stores its capture URL, with the page's tracking parameters (no cookies needed) Every form has an ID, and the ad's landing-page form is mapped to the platform

High confidenceUsableA thin sliceWithout the capture URL

powerlawperformance.comIllustrative. Starting values: 30% opt out, 10% off-page